Last updated: September 2026
At Rouge De Fleur, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit rougedefleur.com or make a purchase from us. By using our website, you agree to the practices described in this policy.
1. Information We Collect
We collect information you provide directly to us, including:
- Personal identification information — your name, email address, phone number, and billing/shipping address when you place an order or create an account.
- Payment information — payment details are processed securely through our payment provider. Rouge De Fleur does not store your full card details.
- Account information — if you create an account, we store your login credentials and order history.
- Communications — any messages you send us via our contact form, email, or social media.
We also collect certain information automatically when you browse our website, including:
- IP address and browser type
- Pages visited and time spent on site
- Referring URLs and device information
- Cookie and tracking data (see Section 6)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders
- Send order confirmations, shipping updates, and delivery notifications
- Respond to your enquiries and provide customer support
- Personalise your shopping experience
- Send marketing communications if you have opted in (you may unsubscribe at any time)
- Improve our website, products, and services
- Detect and prevent fraud or unauthorised activity
- Comply with legal obligations
3. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your data with trusted third parties solely to operate our business, including:
- Shipping and logistics partners — to fulfil and deliver your orders
- Payment processors — to securely handle your transactions
- Email and marketing platforms — to send communications you have consented to receive
- Analytics providers — to help us understand how our website is used (data is anonymised where possible)
- Legal authorities — when required by law or to protect our rights
All third-party partners are required to handle your data in accordance with applicable privacy laws.
4. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal requirements, resolve disputes, and enforce our agreements. When your data is no longer needed, it is securely deleted or anonymised.
5. Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data, subject to legal obligations
- Opt out of marketing communications at any time
- Withdraw consent where processing is based on your consent
To exercise any of these rights, please contact us via our Contact page.
6. Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and support our marketing efforts. Cookies are small files stored on your device. You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
We use the following types of cookies:
- Essential cookies — required for the website to function (e.g., shopping cart, checkout)
- Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics)
- Marketing cookies — used to deliver relevant advertisements and track campaign performance
7. Data Security
We take the security of your personal data seriously. Our website uses SSL encryption, and all payment transactions are processed through secure, PCI-compliant providers. While we implement industry-standard safeguards, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites. Rouge De Fleur is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.
9. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The revised policy will be posted on this page with an updated date. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please get in touch via our Contact page. We aim to respond within 1–2 business days.